About Us
About Tony

Unlocking Potential Through Empowerment: Tony’s Journey

Believing in the transformative power of personal investment, Tony is dedicated to empowering individuals and organizations to realize their full potential. Armed with a B.A. in Finance and an M.A. in Communications with a concentration in Organizational Communication, he is a certified Professional of Human Resources (PHR) through HRCI and a Society of HR Certified Professional (SHRM-CP).

As a Professor of Business & Communications, Tony imparts his wealth of knowledge in coursework covering Human Psychology, Group Communications, Public Speaking, Business and Professional Communication, and Human Resources.

Through his commitment to understanding the dynamics of human interaction, Tony strives to cultivate environments where individuals and teams can thrive, believing that when you invest in people, they reciprocate by doing their best.

Tony Parrales

Tony Parrales, Co-Founder

Years of Business Experience


Years of Business Experience

About Carmen

Empowering Professional Growth with Carmen: A Catalyst for Inclusive Leadership

Carmen is a first-gen Peruvian American Latina, dedicated to propelling professional development and talent cultivation within an inclusive framework. With over 17 years of expertise as a Licensed Clinical Social Worker and Human Resource professional, her focus extends to dynamic training, facilitation, and fostering diverse talent.

Throughout her journey, she’s collaborated with a range of audiences, including the US Air Force, the National Parks Service, State Farm Agencies, and the Anti-Oppression Coalition of the Ohio Alliance. Co-founding Live LYTE Counseling & Consulting Services, she has prioritized individual therapy and clinical supervision, emphasizing mental health within the professional realm.

Passionate about empowering individuals, she co-authors the Made to Empower Blog, offering insights and strategies for a mindset shift, increased wellness, and life lived on one’s terms. In commitment to professional development, she has co-authored The Wedding Wellness Workbook, emphasizing mental wellness during significant life transitions.

Carmen Bolivar

Carmen Bolivar, Co-Founder

Our Mission

Our mission is to foster inclusive workplaces, develop diverse talent, and provide organizations with context for the evolving workplace and workforce. Through tailored strategies and holistic approaches, we aim to create environments where every individual can thrive, and organizations can achieve sustainable success.

Our Vision

Our vision is a future where workplaces are diverse and genuinely inclusive, embracing the unique strengths and perspectives of every perspective. We envision organizations where talent development is equitable and foster cultures of continuous learning and growth. We are catalysts for positive change in the professional landscape.

What We Believe
Our Core Values

Together, these core values serve as the foundation of our mission and vision,
guiding our efforts to create lasting positive change in the workplace.


We champion inclusivity as the cornerstone of our work, creating environments where diversity is not just acknowledged but celebrate.


We believe in the power of collaboration, working together with clients and partners to achieve shared goals and maximize impact.


We empower individuals and organizations to unlock their full potential, fostering a culture of continuous growth and achievement.


In a constantly evolving professional landscape, we embrace adaptability, continuously learning and evolving to meet the diverse needs of our clients and the workforce.


Our commitment to integrity guides every aspect of our work, ensuring transparency, honesty, and ethical practices in all interaction.


Pursuing excellence in everything we do, we strive for the highest standards in professional development, talent cultivation, and service deliver.

“Carmen and Tony were absolutely wonderful! They were excellent at engaging everyone and were both equally exuberant and very poised in their deliveries.”

Lamont Shaun

The Values of
What You Can Expect

Your business provides exceptional service and expects nothing less
from those it works with. That's why we ensure the below
guarantees when you work with us...


Tailored Solutions

Expect personalized strategies crafted to address your unique needs. Our approach is not one-size-fits-all; instead, we collaborate to understand your specific challenges and aspirations, delivering solutions that resonate with your organizational context.


Inclusive Excellence

Anticipate an emphasis on inclusivity in every aspect of our services. We are dedicated to fostering environments where diversity is celebrated, and our solutions are designed to cultivate inclusive workplaces that empower every individual to contribute their best.


Transformative Growth

Prepare for a journey of transformative growth. Whether it's professional development, talent cultivation, or service delivery, our commitment is to empower you to unlock your full potential and achieve sustainable success. Your growth is our measure of success.


Exceptional Service

Count on exceptional service characterized by integrity, transparency, and a relentless pursuit of excellence. We prioritize the quality of our interactions, ensuring that our collaboration is impactful and a positive experience for you and your organization.

Why Work With Us

Tailored & Inclusive Approach

Our commitment to inclusivity goes beyond rhetoric—we integrate inclusive practices into every aspect of our work. Expect a tailored approach that considers the unique aspects of your organization, ensuring solutions that resonate with your culture, values, and objectives.

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Why Work With Us

Expertise & Experience

With a combined 32 years of experience in diverse professional backgrounds, we bring a wealth of expertise in leadership coaching, talent development, and inclusive practices. Our proven track record includes collaboration with renowned organizations, showcasing our ability to deliver impactful results.

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Why Work With Us

Holistic Professional Development

We offer more than just professional development; we provide a holistic journey toward growth. From leadership development to program design and inclusive practices, our services are designed to empower individuals and organizations to thrive in a dynamic and diverse professional landscape.

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Why Work With Us

Commitment to Positive Impact

Our mission goes beyond mere service delivery; it's about making a positive impact. When you work with us, you join a collaborative effort to build inclusive workplaces, develop diverse talent, and contribute to a future where every individual can unlock their full potential.

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Why Creote.

Transparent & Ethical Practices

Trust is paramount in our collaborations. We operate with transparency, integrity, and ethical practices in all interactions. Our commitment to excellence extends to how we conduct business, ensuring a partnership built on trust, reliability, and shared values.

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